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The book "Dark Persuasion: The History of Brainwashing from Pavlov to Social Media" discusses the evolution of techniques used to control the human mind, transitioning from direct methods like torture and coercion to more subtle and complex means in the digital age, relying on algorithms and social media platforms. It explains that attempts to influence consciousness are not new, but date back to ancient times, with the principles of brainwashing rooted in Pavlov's research, which served as a foundation for developing strategies to dominate behavior and perception in modern times. The book examines the race between the United States and the Soviet Union to control minds and how the "human brain" has become a new battleground for political and technological conflict.
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