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A study by "Brand Finance" showed that the "Dubai Digital" platform contributed to ranking Dubai among the top five cities worldwide in terms of brand value, estimated at nearly one trillion dirhams. It also contributed 31 billion dirhams to the emirate's total brand value and earned a rating of (AA+). The digital ecosystem has helped enhance trust and reputation, achieved high scores in strength and awareness indicators, and supported Dubai's global position as a center for innovation and technology.
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