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American automotive market forecasts indicate a significant contraction by 2040, with sales expected to decline by over two million vehicles due to lower birth rates, rising prices, changing consumer behaviors, and increased alternatives such as self-driving cars. This trend reflects a slowdown in population growth and the automotive industry’s move away from relying on continuous expansion, with predictions that the number of vehicles per household will decrease and the average lifespan of cars will increase. These changes pose greater challenges for the market and intensify competition among companies.
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