Al-Masraf unveils new brand and growth phase
The Arab Investment and Foreign Trade Bank launched its new corporate identity during a celebration in Abu Dhabi, marking its fiftieth anniversary. This new identity reflects the bank's evolution and future aspirations as part of its strategic vision. The updated branding emphasizes the bank's commitment to empowering small and medium-sized enterprises, promoting innovation, and achieving sustainable growth. It also highlights a focus on digital transformation and enhancing the customer experience to support economic development in the UAE.
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