Ar Rayyah Initiative Shows Telecom Improvements
The Telecommunications and Digital Government Regulatory Authority announced the results of the latest cycle of the "Arqa" initiative, which aims to improve the quality of contact center services in the UAE. The initiative evaluates the customer experience through "mystery shopper" visits and direct opinion surveys. The results reflect service providers' commitment to enhancing their performance and achieving excellence in delivering digital services, with the goal of strengthening the country's position as a leader in digital innovation and service quality.
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