Shurooq partners with Minor Hotels
The Sharjah Investment and Development Authority, "Shurooq," signed an agreement with Minor Hotels Group to manage and operate the "Sharjah Group" of hospitality, which includes seven destinations inspired by the natural environment and heritage of the emirate. The partnership aims to strengthen the group's presence in international markets and deliver hospitality experiences that reflect Sharjah’s identity, encompassing desert, coastal, and mountainous environments, while preserving cultural values and sustainability. This step aligns with Shurooq’s vision to develop tourist destinations that solidify Sharjah’s position as a destination combining authenticity with environmental awareness.
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