Where has creativity gone? Fans prefer vintage World Cup shirts over new designs
The article discusses the phenomenon of returning to historical national team shirt designs for the 2026 World Cup, where companies like Adidas and Nike preferred to revive classic designs rather than create new ones. Although some vintage designs achieved success in sales, the experiments did not meet the expected commercial success. In contrast, modern designs based on innovation experienced high sales and quick sell-outs. The report conveys a message to companies emphasizing the need to present bold ideas that restore innovation’s rightful place in designing future World Cup jerseys.
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