JLL appointed as advisor for Cristiano Ronaldo and FIFA museum expansions
Asia Partners IFBD Limited announced the appointment of JLL as strategic advisor for the expansion of the CR7 Life Museum and the FIFA Museum in the Middle East. This follows their successful ventures in Hong Kong, amid growing global demand for interactive sports experiences. The project aims to capitalize on the rapid growth of the sports and entertainment sector in the region, while introducing new museum concepts to other international markets. These statements highlight the significance of this collaboration in strengthening the presence of global sports brands in the Middle East, a market characterized by dynamic development and a broad fan base.
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