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Brand Finance reported that the value of the Korean company Samsung's brand reached $97.4 billion this year, ranking it eighth globally among major technology companies, marking an 8.9% increase compared to last year when its value was $89.4 billion. Samsung's position has dropped by one place from the previous year, and it remains the only South Korean company among the top ten. Other companies such as SK Hynix, LG, and Coupang appear in varying rankings. Apple maintains the top spot with a brand value of $607.6 billion, followed by Microsoft, Google, and Amazon. The United States holds 46 of the top 100 brands in the ranking.
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