2026 World Cup hits 6 billion viewers
The 2026 FIFA World Cup set a record in both viewership and revenue, successfully attracting over 6 billion viewers and drawing an in-stadium attendance of 6.81 million fans, with a record-high occupancy rate of 99.7%, despite rising ticket prices. The tournament’s expansion to include 48 teams and an increased number of matches led to a significant boost in revenue, surpassing $8 billion, with widespread reach affecting two-thirds of the global population. Additionally, the event recorded the highest ticket sales in World Cup history, with over 3.5 million tickets sold. Television viewership also exceeded previous figures, with expectations of reaching nearly six billion viewers.
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