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The 2026 World Cup set an unprecedented revenue record of $15 billion, making it the most profitable event in World Cup history. The tournament drew a record-breaking attendance of 6.81 million spectators, with stadium occupancy reaching an exceptional 99.7%. This financial and popular success strengthens the chances of Gianni Infantino being re-elected as FIFA president for another term until 2031, as the event exceeded expectations in terms of revenues and attendance. Additionally, viewership through television and social media surpassed previous figures, making the 2026 World Cup the most lucrative in history.
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