Duo Releases SME Guide with Huawei
In collaboration with Huawei, du has launched the "du Business" guide aimed at supporting small and medium-sized enterprises in the UAE during their digital transformation journey. The goal is to enhance their capacity for sustainable growth. The guide is based on a comprehensive study that included interviews with 648 companies across all emirates and within five key economic sectors. It revealed that, despite the widespread availability of digital solutions, the digital maturity level remains low, with only around 8% of companies exhibiting advanced digital capabilities. The guide addresses challenges such as costs, skill gaps, and system integration, providing practical advice and guidelines to maximize the benefits of digital tools. It emphasizes improving customer engagement, managing cash flows, and adopting artificial intelligence technologies to boost operational efficiency and support growth.
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