FIFA sponsors football sale
The article discusses FIFA's plan to establish a new company to manage its commercial activities and organize the World Cup tournaments, with the goal of increasing funding allocated for the development of football. The company, which will remain under FIFA’s exclusive control, is expected to generate approximately $4.2 billion by the end of the year and will involve external investment parties offering minority investment options without controlling stakes. This move aims to boost funding for the sport’s development, providing over $10 billion over the next four years, while maintaining FIFA’s authority over regulatory decisions and governance. This initiative comes in response to criticism from UEFA, which emphasized that football should not be subject to financial speculation and is a possession of all its members, with a strong focus on transparency.
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