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Sharjah24
FIFA plans to sell commercial stake
The International Federation of Football (FIFA) has unveiled a plan to establish a new company to manage its commercial activities and organize the World Cup, with the goal of increasing funding allocated for the development of football. The company, which is expected to raise approximately $4.2 billion by the end of the year, will handle broadcasting rights, sponsorships, and ticket sales, while FIFA will retain exclusive control over decisions and investments without granting control rights to external investors. This initiative has sparked caution and criticism from UEFA, which argued that such a move could lead to conflicts of interest and harm the spirit and values of the game. They emphasized that football is not a commodity to be sold and that FIFA does not have the right to sell our sport. The plan also includes a potential expansion of the World Cup, possibly increasing the number of participating teams to 64 by 2030, with forecasts of record-breaking revenues exceeding $8 billion in 2026. Negative reactions stem from concerns about losing authority and the impact on the future of the World Cup and club tournaments, along with warnings about the increasing commercialization and potential exploitation of the sport for commercial gain.
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