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الشارقة 24
Adnoc launches Engage advertising platform
Adnoc Distribution has launched the "Engage from Adnoc" platform, the first fully integrated advertising network focused on the mobility and retail sectors in the UAE. Its goal is to expand the value offered to customers, partners, and brands. The platform relies on data and analytics, enabling brands to reach approximately 700,000 customers daily through the service station network, and to deliver marketing campaigns more effectively and appropriately during customers' journeys. It utilizes artificial intelligence technologies and combines digital and outdoor advertising to enhance the customer experience and measure campaign effectiveness. The platform is expected to generate over $25 million in profits within five years and support the growth strategy in the non-fuel retail sector, which grew by more than 14% in 2025.
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