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The confrontation between the European football governing body "UEFA" and FIFA has intensified over FIFA's plan to establish a new commercial entity to manage the commercial rights for the International Federation's tournaments, valued at approximately $20 billion. UEFA criticized the project, arguing that it threatens the spirit of football and could turn sporting decisions into profit-driven actions at the expense of principles. They also rejected FIFA's use of financial pressures on national associations to support the plan. UEFA confirmed that the deadline FIFA gave to associations reveals the true nature of the project and expressed its opposition to the way FIFA is pushing forward with it. UEFA emphasized the importance of prioritizing the interests of clubs, players, and fans, and opposed the sale of football assets to benefit investors. It is expected that the FIFA Council will discuss the plan before voting on it at the 2027 conference in Morocco, amid increasing European opposition.
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