EU mandates AI content labels

Starting August 2nd, the European Union began implementing new rules requiring companies to place clear visible and watermarked labels on content they produce or modify using artificial intelligence. The goal is to promote transparency and reduce digital disinformation. The new legislation, known as the "AI Act," mandates companies to disclose text related to public interest issues, with hefty fines of up to 15 million euros or 3% of their annual global revenue for violators. Organizations are given a four-month grace period to comply, aiming to protect the public interest and the safety of the European digital space.

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