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The article discusses FIFA's attempt to establish a commercial company valued at $20 billion to manage World Cup events and other activities, offering up to 20% stakes to external investors. U.S. President Donald Trump confirmed that he has not spoken with Gianni Infantino about this project, despite their close relationship following the United States hosting the World Cup. The initiative faced broad opposition from continental federations, including the Asian Football Confederation, and led to the resignation of a FIFA presidential advisor. The European Union and CONCACAF also rejected the plan, while the British Prime Minister described Infantino as unsuitable to lead FIFA. FIFA pledged to conduct open consultations with federations and stakeholders, aiming to raise $10 billion for football over four years, amid growing criticism about the project's impact on the unity and global character of the World Cup.
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