beIN Sports Hits 6.2B Views in 2026 World Cup
BeIN Sports achieved a record-breaking cumulative viewership during their coverage of the 2026 World Cup, with the tournament lasting 39 days and attracting approximately 6.2 billion viewers. The final between Spain and Argentina alone reached 245.4 million viewers, the highest figure ever in the network's history. The tournament set new records, including the participation of 48 teams for the first time, 308 goals scored, and significant fan engagement across social media platforms, totaling 16.96 billion views. Additionally, more than 1,700 hours of live coverage were broadcast in eight languages. Digital content also played a key role in boosting engagement, with tournament posts garnering 16.96 billion views, and the final being watched by 26 million people on YouTube. This edition is the largest in the history of the World Cup in terms of viewership, marking an important milestone for Arab football, especially with regional teams participating and Egypt, along with the Arab Quartet, reaching advanced stages.
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