Dubai draws new global brands
The 2026 figures showed that the luxury goods market in the UAE was valued at 31.2 billion AED (8.5 billion USD), with reports predicting it will reach 15.5 billion USD by 2035, growing at a compound annual rate of 7.8%. Dubai has played a key role in attracting new global brands, witnessing the entry of brands such as Primark, Pacsun, and Ulta, alongside expanding stores and enhancing customer experiences. This has supported a 9% rise in rents, and Dubai continues to attract luxury brands thanks to the influx of tourists and the growing base of high-net-worth consumers, further strengthening its position as a leading global business and tourism hub.
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