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The new European Union transparency rules for artificial intelligence content have come into effect, requiring companies to clearly label content generated by AI, including texts, images, and videos, in order to enable users to distinguish between genuine and fabricated material. Companies must inform users when interacting with AI-based systems, especially those that use emotion recognition or biometric data classification, with penalties imposed on violators. The legislation provides a deadline until December 2, 2026, for the implementation of these rules, with exceptions for artistic, creative, and fictional works.
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