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His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the Deputy Ruler of Dubai, issued a decision to form the "Media Narrative Steering Committee" in Dubai with the aim of establishing a unified framework for media directions and content, and enhancing Dubai's global image and achievements. The committee is responsible for setting policies and plans, coordinating efforts among governmental and private entities to deliver a unified message that highlights Dubai’s stature, while ensuring transparency and credibility of media content, combating misinformation, and creating a strong, coherent media narrative that reflects the city’s ambitions and supports its position as an innovative hub and the city of the future.
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