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The proposed plan by "Viva Forward Enterprise," initiated by FIFA President Gianni Infantino, which aimed to invest up to $4.2 billion from the private sector in the World Cup, has sparked widespread criticism both inside and outside the federation. The project was announced to be withdrawn following a wave of objections, particularly from the European Football Union ("UEFA"), which threatened to boycott FIFA competitions, including the World Cup. This development is considered a significant challenge for Infantino, as pressure on him has increased amid criticism of his leadership style, with his chances of winning a fourth term in the upcoming elections in March diminishing. Additionally, UEFA issued a legal notice demanding the preservation of all documents related to the project, further escalating potential legal repercussions for FIFA.
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