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الخليج
545M Shekels Influencing Public Opinion
The article details an Israeli government project estimated to cost 545 million shekels (equivalent to 145 million dollars), aimed at improving its international image, particularly in America, following a decline in public support for Israel among young people since the Gaza war. The project includes propaganda campaigns across social media platforms such as TikTok, Facebook, and YouTube, targeting Generation Z with the goal of achieving 50 million content impressions per month. Advanced tools like algorithms and artificial intelligence are employed, along with the recruitment of influencers paid hundreds of thousands of dollars, to spread posts that reinforce the Israeli narrative while monitoring public opinion trends. This campaign exemplifies a shift in the nature of informational conflict, where the ability to convey a narrative has become more important than seeking truth. It raises concerns about the politicization of information and the undermining of free expression, especially with increased restrictions on content supporting Palestine. Despite the budget being increased to 750 million dollars, the results of the initial phase did not meet goals, reflecting challenges related to trust and credibility in such propaganda efforts.
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