Emirates Championships Garner 5B Impressions
The 2025-2026 season of the UAE Pro League achieved great successes, with the number of viewers across digital platforms exceeding 5 billion impressions, 45 million television views, and coverage from over 800 media outlets. The media value of the television and digital coverage amounted to more than one billion dirhams, while the advertising value for the League's partners and clubs exceeded 3 billion dirhams. The League's president confirmed that football has become a language that brings people together and a means of creating role models, expressing pride in the government support and investment in sports.
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