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The Dubai Chambers' Distinguished Service Program issued 3,223 secret shopper reports in the first half of 2026, aiming to enhance the quality of corporate services and improve customer experience. These reports help companies gain a comprehensive understanding of their performance, identify strengths, and pinpoint areas that need development, thereby contributing to increased customer satisfaction and competitive growth. The program relies on international standards covering branch appearance, policies, staff, and services provided. It also offers companies tools to improve performance based on accurate assessments and regular updates.
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