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Dubai Police reported that the Public Happiness Departments achieved outstanding accomplishments during 2025, including the implementation of 41 awareness campaigns across their digital platforms, which garnered more than 128 million views with a public awareness rate of 94.7%. Additionally, 18,579 media materials were produced, and the institutional brand value reached 59.7 billion dirhams. During the same year, Dubai Police Museum welcomed approximately 6,478 visitors. These results confirm the success of security awareness programs, the development of the institutional identity system, and the strengthening of community awareness and security.
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