Abu Dhabi Culture Launches Visitor Awards
The Department of Culture and Tourism in Abu Dhabi has launched the "Visitor Experience" Award with the aim of improving and incentivizing the quality of visitor experiences across various tourism and cultural establishments in the emirate. The award comprises eight categories and seeks to honor institutions and individuals who contribute to delivering exceptional services and achieving high standards of excellence and innovation, ultimately enhancing Abu Dhabi’s position as a global tourist destination. Entries are evaluated independently by an expert committee to ensure the selection of winners who establish new standards for quality and visitor experience. The award includes two main tracks: the "Business Awards" and the "Frontline Awards." It is expected that 24 winners will be announced during a ceremony at the end of 2026. This is a strategic step to support a tourism and cultural ecosystem aspiring to be among the most distinguished worldwide.
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