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The article focused on the importance of balancing national and international media in the United Arab Emirates. A country with a global economic presence should communicate with public opinion and investors through international media to effectively deliver its message. However, it emphasizes that national media remain closest to understanding the local community and building trust, and therefore should be supported through journalist training, enabling access to information, and involving them in important issues. The goal is to create a smart balance that enhances both roles, with international media used to promote the external image, while national media foster trust and credibility within the society.
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