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Men in Japan are suffering from unprecedentedly high summer temperatures, and there is an increasing demand at cosmetic clinics for hair removal from different parts of the body to reduce sweating and discomfort caused by the intense heat. Clinic owners have reported that the demand for body hair removal among men has decreased compared to before when the focus was mainly on the face, and there is now a growing interest in removing hair from the legs and other areas. This shift is attributed to the rising temperatures, which reached 41.8°C (107.2°F) in some regions last year, and the increased wearing of shorts by men. This phenomenon is part of a growing social trend, where men are now feeling more refreshed and cleaner due to hair removal, and appointments at clinics are becoming harder to secure because of the rising demand.
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