UAE digital shoppers' value choice
Studies in the UAE confirm that 85% of consumers continue to shop online or are increasing their reliance on it, while 57% of them are seeking cheaper alternatives or higher-value options. The focus is shifting from simply looking for price discounts to a comprehensive deal that includes price, delivery speed, flexible payment options, and easy returns, with trust in the brand and digital engagement becoming increasingly important in purchase decisions. Data reveals that consumers prefer home delivery of their purchases (84%) and prioritize offers and discounts. There is also a growing demand for paid delivery and return services to achieve convenience and flexibility in the digital shopping experience.
Notice: This Is an AI-Generated Summary
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