Madaya Media secures 1.5B dirhams contracts in H1
Mada Media, a company specializing in the organization and development of outdoor advertising in Dubai, achieved contracts worth 1.5 billion AED in the first half of 2026. These contracts included 683 advertising assets involving the participation of 80 local and regional companies. During this period, a variety of advertising assets were launched, including digital and static billboards in key areas, with a continued shift toward digital assets and programmatic advertising technologies to enhance efficiency and attractiveness for investors. The company also focuses on supporting digital transformation and creating a competitive investment environment through signing naming rights agreements for Dubai Metro stations, with the aim of developing the sector and supporting Dubai's economic plans and sustainability in the urban landscape.
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