Apple plans to raise iPhone prices after Samsung and Google
Apple is considering increasing the price of the iPhone by up to 9%, or approximately $100, due to rising costs of hardware components such as memory and chips, following similar increases by Samsung and Google of the same magnitude. This comes amidst supply chain pressures and production costs, with Apple trying to avoid a price shock for consumers by keeping its prices within competitive ranges and offering installment options through an Upgrade program. Industry expectations suggest that the potential increase will impact the price of the iPhone 18 Pro, which is expected to start around $1,199, as the company continues to manage its profit margins despite the rising costs.
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