Bank ads promise and surprise customers
Emirati banks are facing a gap between promotional advertising for banking services and the reality. The offers often include benefits such as low interest rates, free cards, and discounted fees, but they frequently reveal hidden terms and charges during the application process. This creates confusion and unrealistic expectations among customers. Experts emphasize the need for greater accuracy and clarity in advertisements, with full disclosure of benefits, fees, and conditions to ensure transparency and build consumer trust. They also stress the importance of clarifying that certain offers are usually targeted at specific segments and not available to everyone. The proposed solution involves establishing unified, more precise communication standards, clearly highlighting actual costs, and providing detailed information before signing, to ensure customers truly understand the benefits and expenses involved.
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