Mercato sees nine-figure deals normalize
The football transfer market has undergone a radical transformation in recent years, with player deals repeatedly surpassing the 100 million euro mark, turning it into a seasonal phenomenon. This development began with Gareth Bale's transfer in 2013, which set a record at the time, then Paul Pogba broke the 105 million euro threshold in 2016, paving the way for even bigger deals such as Neymar and Kylian Mbappé in 2017, which exceeded 220 million euros. Since then, the 100 million euro figure has become the minimum for the next big transfer. The summer of 2023 saw more than five deals surpassing this threshold, making it routine. Over 6 such deals occurred in a single season by 2025, reflecting the growing financial capacity of clubs to afford staggering figures and expand their market engagements.
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