Rocks Admas production starts in Abu Dhabi
Rox Company has begun producing its first cars designed in the UAE in Abu Dhabi, with three models of the Rox Adams line coming off the production line in the presence of the "Made in the UAE" label. This achievement marks an important milestone in the company's strategy for local manufacturing and enhancing the presence of the UAE industry, supported by the Ministry of Industry and Advanced Technology as part of the "Made in the UAE" initiative. The factory's capacity is expected to reach 20,000 vehicles by 2027 and 300,000 by 2030. The plant, which is among the largest AI-powered manufacturing centers, handles the assembly of more than 80 types of vehicle components, with plans to develop designs inspired by Emirati heritage and to introduce new vehicles like the Adams that are aimed at global markets.
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