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الشارقة 24
Sharjah Award Enhances Institutional Innovation
The Sharjah Government Communication Award, in its thirteenth edition, highlights innovation within the integrated communication system, aiming to develop strategies and regulatory frameworks that enable institutions to build unified and advanced communication systems capable of engaging effectively with the public. Emphasis is placed on developing new communication management models that leverage data and modern technologies, such as artificial intelligence, to enhance internal coordination and improve the recipient's experience. It also underscores the importance of transforming communication from merely transmitting information into a strategic tool that supports decision-making, while adhering to standards that balance clear vision with quality execution. The goal is to foster interactive and sustainable relationships with the audience and to adapt the communication system to the rapid changes in the organizational and technological environment.
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