Sira campaign hits new milestones in phase two
The "Thank You, UAE" campaign achieved unprecedented success in its second phase by collecting over 192,000 messages of gratitude from both inside and outside the country. Participants from more than 171 nationalities across 171 countries took part, aiming to promote a culture of appreciation, belonging, and tolerance. The messages focused on the UAE’s values such as pride, security, trust in leadership, and prosperity. These messages reached millions of people and were shared through the campaign’s digital platform. Additionally, an artistic digital element called "Mirṣād of Thank You, UAE" was added, transforming each message into a star in the sky of the world. The results confirm the UAE’s global standing in tolerance and dignified living, showcasing a broad humanitarian impact that reflects the country's positive image worldwide.
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