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Starbucks Sells $200 Snowy Cup
Starbucks has released a limited edition glass cup shaped like the character "Snoopy" priced at $39.95. The product received a huge demand, leading to many being sold out quickly. After being resold on the StockX platform, the cup's price surged to $200, approximately five times its original price, reflecting the company's success in attracting customers through exclusive products without relying on discounts. This strategy has been previously used with the Bearista cup, which was sold at a price much higher than its original cost. The company employs this approach to boost demand and increase sales, but it faces complaints about rapid sell-outs and long lines.
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