Sharjah24
Sharjah24
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The "Nourtem Sharjah" pavilion at the 2026 Arabian Travel Market revealed a modern design that embodies the diverse tourism experiences in the Emirate, from the heritage and cultural city to desert areas and historic sites, using interactive technologies and advanced digital media. The pavilion aims to provide an immersive and comprehensive experience that highlights Sharjah's destinations and tourism assets, with a focus on showcasing its three regions: the City, the Central Region, and the Eastern Region. Additionally, a partnership was announced with "Kalimah Group" to launch digital guides that help visitors explore the heritage and culture, with the goal of enhancing the visitor experience and promoting Sharjah as a global tourism destination throughout the year.
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