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The Dubai Press Club has released a report titled "Arab Media in the Age of Artificial Intelligence," which highlights the impact of modern technologies on the media industry in the region. The report focuses on how AI is transforming sectors such as video, audio content, gaming, and strategic media, with an analysis of the expected expenditure amounting to $520 million by 2026, with a significant emphasis on the Gulf market, accounting for 51% of this spending. The report underscores the importance of fostering innovation and developing skills, while calling for the adoption of governance policies to ensure responsible use. This approach requires building trust and collaboration between humans and AI to maximize the benefits of technology in Arab media.
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