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The Abu Dhabi Department of Culture and Tourism has signed nine marketing agreements with Indian companies, aiming to attract an additional 75,500 visitors from India over an 18-month period to boost tourism in the emirate during 2025-2026. These agreements include collaborations with companies such as "Make My Trip," which aims to attract 37,500 visitors, as well as "Thrillophilia" and "Akhbar Holidays," targeting 11,000 and 10,000 visitors respectively. This initiative is part of Abu Dhabi's efforts to leverage the Indian market as a major source of tourists, as India was the largest outbound travel market in 2025, with Indian visitors constituting 13% of total hotel guests, and their numbers increasing by 22% to reach 436,124 guests.
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