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The article discusses the perceptions and challenges faced by traditional media in the face of the rising digital content industry and social media content creators. It explains that digital content creators are gaining greater fame and profits without relying on traditional media avenues such as journalism and specialized colleges, which threatens the decline of the traditional media model. The article suggests that traditional media can survive by renewing its tools and principles, rather than succumbing to the potential danger of extinction, emphasizing the importance of keeping pace with digital transformation and leveraging its opportunities.
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