20 Hrs
Source:
Sharjah24
Binture Al Qasimi Opens Sharjah Distributors Session
The activities of the Sharjah Publishers Conference, inaugurated by Her Highness Sheikha Badr bin Sultan Al Qasimi, focused on the challenges and opportunities in the book publishing industry, particularly amidst the digital transformation and technological changes. The conference discussed ways to improve the accessibility of books to readers, including inventory management, organizing displays within bookstores, e-commerce, and digital marketing. Panel discussions also showcased experiences from various global markets and emphasized the importance of utilizing artificial intelligence to enhance sales experiences and analyze purchasing patterns. In terms of skill development, Her Highness Sheikha Badr honored the first batch of graduates from the "Masarat Biblash Her" program, which aims to support women and strengthen their presence in the publishing sector. The event also included workshops on sales management, demand analysis, and building relationships with publishers, all aimed at expanding book reach and fostering dialogue among the different stakeholders in the publishing industry.
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