McDonald's revenue declines, shares fall 22
McDonald's is facing significant challenges due to slowing sales and rising prices, which have led to its stock dropping more than 22% since the beginning of the year, marking its worst annual performance since 2002. U.S. sales have experienced slow growth with expected negative margins in the current quarter, following a 23% increase in menu prices between 2019 and 2025, driven by higher costs of meat, wages, and fuel. To address these issues, the company has launched an $8.5 billion investment plan titled "Next," which includes restaurant renovations, investments in technology, expansion of chicken and beverage offerings, and the development of kids' play areas to regain customer loyalty and achieve sustainable growth.
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