Emirati tourism boosts growth and unity
The UAE offers an integrated tourism system that significantly contributes to the country's economy. Tourism revenue in 2025 reached 251.3 billion dirhams, marking a 3% increase over 2024 and an increase of over 22% compared to 2019. The UAE focuses on promoting sustainable tourism through environmental policies and the development of tourism products based on natural and cultural assets, with an emphasis on preserving 55 natural reserves and rehabilitating natural spaces. The UAE launched a unified tourism identity called "Welcome to the UAE" and tourism platforms such as "UAE Grand Tour" to support cross-state tourism and boost tourism investments, alongside local programs to stimulate domestic tourism and attract visitors from outside the country. The sector also saw significant growth in the number of guests, reaching 32.34 million in 2025, with hotel revenues rising to approximately 49.21 billion dirhams. Dubai International Airport recorded the highest international passenger movement globally, with 95.2 million travelers in 2025, reflecting the UAE’s position as a world-class tourist destination and a major aviation hub.
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