Government efforts boost Emirati tourism
UAE enters a new phase of tourism activity during the winter season, supported by government initiatives such as "Visit UAE" and "UAE Grand Tour." These efforts focus on stimulating international demand, increasing bookings, and encouraging longer stays by motivating tourists to explore multiple emirates in a single trip. Air bookings saw a rise of approximately 15% between July and September, driven by increased demand from Asian and international markets. Hotel occupancy rates are anticipated to reach around 80% in the last quarter. These initiatives aim to shift the focus from merely attracting visitors to enhancing spending and prolonging stays, taking advantage of the mild winter season. This strategy strengthens the UAE's position as a comprehensive year-round tourist destination.
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