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الشارقة 24
الشارقة 24
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The article focused on how Apple is handling the crisis surrounding the coating of the iPhone 18 Pro. The company is facing issues related to coating quality and material defects, which are impacting consumer trust and loyalty. It was noted that Apple is taking steps to improve manufacturing quality and address these defects, amid the crisis's impact on the product's reputation and sales. The article also discusses the challenges Apple faces regarding materials and technology, and its efforts to restore confidence through enhancing processes and tightening quality control.
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