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Lulu Retail and Codi Holdings in the UAE have launched the first robotic advertising network inside stores, based on artificial intelligence technology. The network consists of 62 Odigo robots distributed across 30 stores, helping shoppers explore products, learn about offers, and interactively connect with brands at the point of purchase. The platform allows real-time campaign updates and customized content based on location and market, enhancing engagement between advertisers and shoppers and elevating the shopping experience through advanced technology.
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