Century Deal Boosts WRC Success
Ford announced its return to the World Rally Championship (WRC) with a comprehensive factory program starting in 2028, along with the development of a new Rally 1 car that complies with the WRC 27 regulations set to be implemented in 2029. This move reflects the growing interest of manufacturers in the championship and marks Ford's first full factory participation since 2012. The focus will be on enhancing safety and reducing costs, with a vehicle price cap set at 345,000 euros. Ford will participate directly through its Racing team and will launch a completely new car that aligns with the new regulations, reinforcing the championship's role as a testing ground for future technologies and affirming its increasing appeal to global manufacturers.
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